RAMDEV BABA’S PATANJALI JEANS
Baba Ramdev expanded his general yoga speech into manufacturing herbal FMCG products like herbal tea, wheat, honey, shampoos, biscuits, nutrients, toothpaste and recently noodles. And now, his company Patanjali Ayurved Ltd is again ready to broaden. In addition, it is going to begin a variety of Swadeshi Jeanswear and clothing industry under Ramdev Baba’s Patanjali jeans – “Paridhaan”. This is his attempt to catch on multinational companies and develop the use of swadeshi products.
Baba Ramdev came up with this approach as he is influenced by demand from his followers for the proper Yoga dress code. So, he is launching a range of swadeshi jeans to go right into the MNC camp. In an effort to go into the market share as he has achieved with other consumer products.
PATANJALI’S BUSINESS CIRCLE
Patanjali has great ideas to enter the business. It has control in Nepal for making a wide range of Ayurvedic products and Bangladesh is next on its way.
Ramdev Baba recognised Bangladesh as its primary abroad market. So, he planned to set up a larger sourcing and production unit. As if it is established once in Bangladesh, then there be a great scope to enter into similar markets in Africa, Middle East, and SAARC countries.
Patanjali’s products have seen a remarkable response from untested markets like Mauritius, Canada, Saudi Arabia and Azerbaijan. If the administrative circumstances allow, Patanjali products will soon be on the retail cupboard in Pakistan and Afghanistan.
THE NEW MARKET WHOPPER- PATANJALI
Every year, Patanjali has been rising exponentially . And assuming that by the completion of this financial year, it will overpass Rs 10,000 crore. This is reason acceptable for authorised FMCG members to rise up and take intimation since several of them have been fighting for years to win and hold market share.
Today, Patanjali products are distributed over a chain of 10,000 company retained or promoted outlets. They are open across 243 cities in the country.
Patanjali started its trading operations in 2010-11, ended the year with the turnover of Rs 446 crore. The company has now set a target of meeting Rs 100,000 crore in 10 years.
If the target is achieved, as set, Ramdev Baba’s Patanjali jeans will then reach Rs 50 lakh crore annually. And if it reaches the target then it will alter the FMCG scenario, not only in India but abroad as well.