Oyo Rooms, a hotel, has introduced a feature that allows unmarried couples to book rooms to attract young and unmarried customers. Started around two months back, they are listing these couples under the relationship mode of its website and mobile application. Also, it lets couples book rooms by showing their local identity proofs.
Oyo, which offers 70,000 rooms in 200 cities, asserts that 60% of these now allows this new feature. The couple-friendly rooms are now available in 100 cities.
Kavikrut is the Chief Growth Officer of Oyo rooms. Most of all, he said, “Considerable no.of customers are there among the age group of 18-30 years. So, it is more beneficial. We are not providing to a corner audience, neither is this a tricky marketing tactic. And, as a customer focused business, we are identifying and solving problems to impact the experience of customers. We are making sure couples can check-in to their OYO room without any bother.” Also, Oyo is backed by Japanese telecoms & internet giant SoftBank and emerged as one of the great going local startups since last year.
Furthermore, there is no law in India which prohibits hotels for unmarried guests to stay. It even doesn’t allow people those who belong to the same city as that of the hotel. Finally, Kavikrut said that they analysed customer feedback and concluded that couple guests were likely to face inconvenience on account of hotel policies that were not told to them earlier.
In addition, Delhi-based StayUncle, initiated this year by Sanchit Sethi, is a similar budget hotel started particularly for unmarried couples.